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Advertising & IMC :

by Moriarty, Sandra E.
Additional authors: Mitchell, Nancy, -- 1950- | Wells, William, -- 1926- | Moriarty, Sandra E. -- (Sandra Ernst) -- Advertising. Edition statement:9th ed. Published by : Prentice Hall, (Boston :) Physical details: xxviii, 657 p. : ill. (chiefly col.) ; 29 cm. ISBN: 9780132163644 (alk. paper). Subject(s): Advertising. Year: 2012
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Item type Location Call number Copy Status Date due
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Dau Central Library Female
659.1 M S A (Browse shelf) 1 In transit from Dau Central Library Male to since 2019-04-08 11:04:30
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Dau Central Library Male
659.1 M S A (Browse shelf) 1 Available

Rev. ed. of: Advertising : principles & practice. 8th ed.

Includes bibliographical references (p. 631-640) and index.

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