Advertising & IMC : (Record no. 13848)

000 -LEADER
fixed length control field 00945cam a22002654a 4500
001 - CN
control field 16270161
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170321152231.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100607s2012 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010023721
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132163644 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .W455 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
245 10 - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc Sandra Moriarty, Nancy Mitchell, William Wells.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Prentice Hall,
Date of publication, distribution, etc c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xxviii, 657 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Rev. ed. of: Advertising : principles & practice. 8th ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 631-640) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mitchell, Nancy,
Dates associated with a name 1950-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Wells, William,
Dates associated with a name 1926-
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Moriarty, Sandra E.
Fuller form of name (Sandra Ernst)
Title of a work Advertising.
Holdings
Price effective from Permanent Location Date last seen Not for loan Date acquired Source of classification or shelving scheme Koha item type Lost status Withdrawn status Copy number Date checked out Total Checkouts Damaged status Barcode Current Location Full call number
2017-03-21 Dau Central Library Female2019-04-08 2017-03-21 كتاب  12019-01-095 2000001813 Dau Central Library Female659.1 M S A
2017-03-21 Dau Central Library Male2019-03-05 2017-03-21 كتاب  12019-01-101 2000001812 Dau Central Library Male659.1 M S A
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