Moriarty, Sandra E.
Advertising & IMC : principles & practice /
Sandra Moriarty, Nancy Mitchell, William Wells.
- 9th ed.
- Boston : Prentice Hall, c2012.
- xxviii, 657 p. : ill. (chiefly col.) ; 29 cm.
Rev. ed. of: Advertising : principles & practice. 8th ed.
Includes bibliographical references (p. 631-640) and index.
9780132163644 (alk. paper)
2010023721
Advertising.
HF5823 / .W455 2012
659.1