Includes bibliographical references and index

1. Towards better health -- 2. Health and human behaviour -- 3. Focus on the individual -- 4. Focus on groups -- 5. Focus on populations I. social marketing and the media -- 6. Focus on populations II. community approaches -- 7. Focus on populations III. environmental approaches -- 8. Factors influencing strategy selection -- 9. Putting it all together: planning and developing health promotion initiatives -- 10. Skills, tools and competencies for health promotion

"Health Promotion Strategies and Methods Second Edition is the essential guide to developing effective health programs for the Australian population. The book presents the key principles of health promotion and demonstrates how they can be applied." "This new edition provides a structured approach to devising health programs by focusing on planning, development and implementation. It also clearly explains the differences in individual, group and mass population approaches to health intervention and prevention programs." "This is a practical introduction for health practitioners and students in public health, health sciences, medicine, nursing and epidemiology."--Jacket