Basic marketing :
by Perreault, William D.
Additional authors: Cannon, Joseph P., -- Ph. D.
|
McCarthy, E. Jerome
--
(Edmund Jerome)
Edition statement:17th ed.
Published by :
McGraw-Hill/Irwin,
(Boston :)
Physical details: 758 P : col. ill. ; 29 cm.
ISBN: 9780071101103 (alk. paper); 007352980X (alk. paper).
Subject(s):
Marketing
--
Management.
Year: 2009
Online resources:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
| كتاب |
Dau Central Library Male
|
658.8 P B (Browse shelf) | Available | |
| كتاب |
Dau Central Library Male
|
658.8 P B (Browse shelf) | Available |
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
Includes bibliographical references and indexes.
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