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Perreault, William D.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 17th ed. - Boston : McGraw-Hill/Irwin, 2009. - 758 P : col. ill. ; 29 cm.

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

Includes bibliographical references and indexes.

ISBN: 9780071101103 (alk. paper) 007352980X (alk. paper)

LCCN: 2006023229

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 2008

Dewey Class. No.: 658.8