Market-based management :
by Best, Roger J.
Edition statement:5th ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, N.J. :) Physical details: 545 p. : ill. (some col.) ; 24 cm. ISBN: 9780138133962 (pbk.); 0138133964 (pbk.). Subject(s): Marketing.
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Marketing
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Management.
Year: 2009
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"Pearson international edition"--Cover.
Previous ed.: 2005.
Includes bibliographical references and index.
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