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Best, Roger J.

Market-based management : strategies for growing customer value and profitability / Roger J. Best. - 5th ed. - Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009. - 545 p. : ill. (some col.) ; 24 cm.

"Pearson international edition"--Cover. Previous ed.: 2005.

Includes bibliographical references and index.

ISBN: 9780138133962 (pbk.) 0138133964 (pbk.)

Subjects--Topical Terms:
Marketing.
Marketing--Management.

Dewey Class. No.: 658.8