The business of design /
by DeSetto, Joseph.
Published by : Delmar Cengage Learning, (Clifton Park, NY :) Physical details: xiii, 177 p. : ill. (chiefly col.), col. maps ; 26 cm. + ISBN: 9781428322295; 1428322299. Subject(s): Design.
|
Design
--
Case studies.
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Commercial art.
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Commercial art
--
Case studies.
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Graphic arts.
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Graphic arts
--
Case studies.
Year: 2009
Online resources:
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
| كتاب |
Dau Central Library Female
|
658.002 D T (Browse shelf) | Available | |
| كتاب |
Dau Central Library Male
|
658.002 D T (Browse shelf) | Available |
Browsing Dau Central Library Female Shelves Close shelf browser
| 658.001 ث ع إ إدارة الأعمال : نظريات ونماذج وتطبيقات | 658.001 ع ح ر رأس المال الفكري : طرق قياسه وأساليب المحافظة عليه | 658.0019 ع ع أ أنماط الشخصية الإدارية وقياسها : كيف تبني وتنمي شخصيتك ؟ | 658.002 D T The business of design / | 658.002 م أ ق قضايا إدارية معاصرة | 658.00285 ع ح إ الإدارة الإلكترونية : مرتكزات فكرية ومتطلبات تأسيس عملية | 658.022 أ ع إ إدارة المشروعات الصغيرة : مدخل بيئي مقارن |
Includes index.
The creative industry -- The business of design -- The industry -- Compensation -- The employers -- How business thinks -- The business worldview -- Competitive advantage -- The profit equation -- The jobs -- Titles and responsibilities -- Types of designers -- The job search -- Marketing -- Unique positioning -- Sales funnel -- Relationship management -- Proposals and projects -- Charging for your work -- Project scope -- Project management -- Legal issues -- Intellectual property -- Contractual issues -- Design assets -- Products -- Licensing -- Your own firm -- Structure -- Professional advice -- Business models.
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