The business of design /
Joseph DeSetto.
- Clifton Park, NY : Delmar Cengage Learning, c2009.
- xiii, 177 p. : ill. (chiefly col.), col. maps ; 26 cm. + 1 videodisc (DVD : sd., col. ; 4 3/4 in.)
Includes index.
The creative industry -- The business of design -- The industry -- Compensation -- The employers -- How business thinks -- The business worldview -- Competitive advantage -- The profit equation -- The jobs -- Titles and responsibilities -- Types of designers -- The job search -- Marketing -- Unique positioning -- Sales funnel -- Relationship management -- Proposals and projects -- Charging for your work -- Project scope -- Project management -- Legal issues -- Intellectual property -- Contractual issues -- Design assets -- Products -- Licensing -- Your own firm -- Structure -- Professional advice -- Business models.
System requirements for accompanying DVD: DVD player or DVD-ROM drive.