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Architecture 3.0 :

by Moser, Cliff.
Physical details: ix, 305 pages : illustrations ; 25 cm ISBN: 9781138143852; 1138143855; 9780415622820; 0415622824; 9781315851822; 1315851822; 9781315851822. Subject(s): Architectural practice. | Architectural services marketing. | ARCHITECTURE -- General -- bisacsh. | ARCHITECTURE -- Professional Practice -- bisacsh. | ARCHITECTURE -- Reference -- bisacsh. | ARCHITECTURE -- General. | ARCHITECTURE -- Reference. | ARCHITECTURE -- Professional Practice. | Architectural practice. | Architectural services marketing.
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Item type Location Call number Status Date due
كتاب
Dau Central Library Male
720 M A (Browse shelf) Available

Includes bibliographical references and index.

pt. 1. You : the designer in disruption. 1. You and school : education and architecture -- 2. Design solving -- 3. Leading through disruption -- 4. Identifying your clients -- Part 1 examples and tools -- pt. 2. Your profession : employment and practice. 5. Navigating the new boundaries of the profession -- 6. Creating and maintaining your client base -- 7. Disruption -- 8. Two practices -- 9. Design for solutions -- 10. Design solving for building -- 11. Building a profitable disruptive practice -- Part 2 examples and tools -- pt. 3. Your tools : innovative instruments of practice. 12. Defining and measuring success within the new disruptive practice : the balanced scorecard : people, processes, stakeholders, and financial perspectives --13. Innovative human resources : people perspectives -- 14. Processes : disruptive and innovative tools, including indicators, measures, metrics, goals, and outcomes.

Contents note continued: 15. Stakeholders: who are your practice's stakeholders? -- 16. Innovative financial metrics : financial metrics that support disruption as part of your scorecard -- 17. Lean tools for disruption -- Part 3 examples and tools -- pt. 4. Your place in the world : clients, consultants, projects, and people. 18. Creating a sustainable and resilient disruptive ecosystem -- 19. Leveraging your expertise in uncertain times -- 20. Designing and leveraging your network of expertise -- 21. Nourishing disruption and innovation through evidence-based design -- 22. Continuous improvement through disruption -- Part 4 examples and tools -- pt. 5. Your future : navigating disruption. 23. How to recognize when you've become an incumbent -- 24. Disruption for the sake of change or improvement -- 25. Transitioning disruption -- 26. Withdrawing and setting the stage for someone else -- 27. Maintaining your engagement -- 28. Finale : creative destruction redux -- Part 5 examples and tools.

"This book provides a definitive guide for the future direction of the practice and profession of architecture. This comprehensive and practical handbook is a timely response to the reality that the traditional architectural profession is dead. The old model of fee for labor, based on the development of documents for construction has been failing for years and its demise is now complete with the Great Recession. Which forces us to now reconsider our world ... what type of profession and practice will replace the old model? Focusing on the concept of disruption, the book provides a set of ideas and tools in order to create a new sustainable practice. But what is disruption? A disruption is a process, product, or service that disrupts an existing market or existing market solution. Combined with innovation, disruption improves a product or service in ways that the market is not expecting or prepared for. The disruptive innovative solution provides a completely different business approach to the market, that isn't just about lowering fees or pursuing a different set of clients, but the provision of a new and different client solution. In five parts, Cliff Moser provides you with all the tools and know-how to implement changes that will serve you and your practice in the short, medium and long term. Written at a crucial time for the industry, this is essential reading for every architect"--

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