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Strategic management :

by David, Fred R.
Additional authors: David, Forest R. Edition statement:Sixteenth Edition. Published by : Pearson, (Boston :) Physical details: xxxiii, 651 pages : color illustrations ; 28 cm ISBN: 9781292016894; 0134167848 (alk. paper). Subject(s): Strategic planning. | Strategic planning -- Case studies. Year: 2015
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Item type Location Call number Copy Status Date due
Dau Central Library Female
658.4012 D F S (Browse shelf) 1 Available
Dau Central Library Male
658.4012 D F S (Browse shelf) 1 Available

Includes bibliographical references and index.

Preface -- Acknowledgments -- About the authors -- Overview of strategic management -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy evaluation -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Glossary -- Name index -- Subject index.

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