Strategic management : concepts and cases ; a competitive advantage approach /
Fred R. David, Francis Marion University, Florence, South Carolina, Forest R. David, Strategic Planning Consultant.
- Sixteenth Edition.
- Boston : Pearson, [2015].
- xxxiii, 651 pages : color illustrations ; 28 cm
Includes bibliographical references and index.
Preface -- Acknowledgments -- About the authors -- Overview of strategic management -- The nature of strategic management -- Strategy formulation -- The business vision and mission -- The external assessment -- The internal assessment -- Strategies in action -- Strategy analysis and choice -- Strategy implementation -- Implementing strategies : management and operations issues -- Implementing strategies : marketing, finance/accounting, r&d, and mis issues -- Strategy evaluation -- Strategy review, evaluation, and control -- Business ethics, social responsibility, and environmental sustainability -- Global and international issues -- Glossary -- Name index -- Subject index.