| 000 -LEADER |
|---|
| fixed length control field |
00902cam a2200277 i 4500 |
| 001 - CN |
|---|
| control field |
17869381 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170321152230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130829s2015 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013033986 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134149530 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.K625 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
Boston : |
| -- |
Pearson, |
| -- |
[2015] |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
rdacarrier |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary |
| Fuller form of name |
(Gary M.) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Twelfth edition. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxviii, 644 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
28 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 597-622) and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |