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Armstrong, Gary

Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. - Twelfth edition. - xxviii, 644 pages : color illustrations ; 28 cm

Includes bibliographical references (pages 597-622) and indexes.

ISBN: 9780134149530

LCCN: 2013033986

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K625 2015

Dewey Class. No.: 658.8