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41. |
Strategic management /
by Rothaermel, Frank T.,
Publication:
. xxviii, 555 pages :
, Revised edition of the author's Strategic management, [2017] | Machine generated contents note: PART ONE: ANALYSISCHAPTER 1: What Is Strategy?CHAPTER 2: Strategic Leadership: Managing the Strategy ProcessCHAPTER 3: External Analysis: Industry Structure, Competitive Forces, and Strategic GroupsCHAPTER 4: Internal Analysis: Resources, Capabilities, and Core CompetenciesCHAPTER 5: Competitive Advantage, Firm Performance, and Business ModelsPART TWO: FORMULATIONCHAPTER 6: Business Strategy: Differentiation, Cost Leadership, and Blue OceansCHAPTER 7: Business Strategy: Innovation, Entrepreneurship, and PlatformsCHAPTER 8: Corporate Strategy: Vertical Integration and DiversificationCHAPTER 9: Corporate Strategy: Strategic Alliances, Mergers and AcquisitionsCHAPTER 10: Global Strategy: Competing Around the WorldPART THREE: IMPLEMENTATIONCHAPTER 11: Organizational Design: Structure, Culture, and ControlCHAPTER 12: Corporate Governance and Business EthicsPART FOUR: MINICASESPART FIVE: FULL-LENGTH CASES
25 cm
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