Marketing strategy :
by Walker, Orville C.
Additional authors: Mullins, John W. -- (John Walker)
Edition statement:8th ed.
Published by :
McGraw-Hill Irwin,
(New York, NY :)
Physical details: xvi, 368 pages : illustrations ; 26 cm
ISBN: 9780078028946; 9781259010903; 0078028949.
Subject(s):
Marketing
--
Management.
Year: 2014
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Dau Central Library Male
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Dau Central Library Male
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658.802 W O M (Browse shelf) | Available | ||
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Includes index.
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