Marketing :

By Armstrong, Gary. . xxviii, 644 pages : 28 cm. 9780134149530

Market-based management :

By Best, Roger J.. Upper Saddle River, N.J. : Pearson/Prentice Hall, 2009 . 545 p. : , "Pearson international edition"--Cover. | Previous ed.: 2005. 24 cm.. 9780138133962 (pbk.) | 0138133964 (pbk.)

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Marketing :

Market-based management :