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Strategic marketing /

by Cravens, David W.
Additional authors: Piercy, Nigel. Edition statement:10th ed. Published by : McGraw-Hill, ( New York : ) Physical details: xviii, 653 p. : ill. ; 26 cm. ISBN: 9780071326230. Subject(s): Marketing -- Management. | Strategic planning. -- Management. | Marketing Year: 2013
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Includes bibliographical references and index.

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