Strategic marketing planning /
by Gilligan, Colin
Additional authors: Wilson, R. M. S. -- (Richard Malcolm Sano)
Edition statement:2nd ed
Published by :
Elsevier/Butterworth-Heinemann,
(Amsterdam ; | Boston ; | London :)
Physical details: x, 552 p. : ill. ; 25 cm
ISBN: 9781856176170 (pbk.); 1856176177 (pbk.).
Subject(s):
Marketing
--
Planning
|
Marketing
--
Management
|
Lehrbuch
|
Marketing
|
Marketing
--
Management
|
Marketing
--
Planning
|
Strategisches Management
Year: 2009
| Item type | Location | Call number | Status | Date due |
|---|---|---|---|---|
| كتاب |
Dau Central Library Male
|
658.802 G C S (Browse shelf) | Available | |
| كتاب |
Dau Central Library Male
|
658.802 G C S (Browse shelf) | Available | |
| كتاب |
Dau Central Library Male
|
658.802 G C S (Browse shelf) | Available | |
| كتاب |
Dau Central Library Male
|
658.802 G C S (Browse shelf) | Available |
Browsing Dau Central Library Male Shelves Close shelf browser
| 658.802 C D S Strategic marketing / | 658.802 C D S Strategic marketing / | 658.802 C D S Strategic marketing / | 658.802 G C S Strategic marketing planning / | 658.802 G C S Strategic marketing planning / | 658.802 G C S Strategic marketing planning / | 658.802 G C S Strategic marketing planning / |
Previous ed.: 2003
Includes bibliographical references (p. 519-535) and index
'Strategic Marketing Planning' takes the reader step-by-step through the formulation and implementation of marketing strategy. Each chapter contains a number of expanded examples as well as a series of test questions and exercises
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