"[I]ncludes comprehensive coverage of what you need to know to start and run a successful business now: up-to-date trends in entrepreneurship; feasibility analysis and opportunity identification; strategic positioning; financing and money management; business planning and business plan competitions; customers, marketing, sales, and distribution; social responsibility; globalization; growing the venture"--P. [4] of cover.

Includes bibliographical references (p. [463]-480) and index.

What is entrepreneurship? -- Opportunity identification and feasibility analysis -- Basic business research -- Business planning -- Your customers and target market -- Competitive analysis, strategic positioning and risk assessment -- Money management -- Financing your business -- Marketing fundamentals -- Marketing tactics -- Sales and distribution -- Management and leadership -- Human resources issues -- Operations -- Technology -- Legal issues -- Social entrepreneurship and social responsibility -- Globalization -- Growing the venture -- Resources -- Index.

Build-Your-Business Worksheets: -- Think like an entrepreneur -- Four Cs -- Your business vision -- Moving from dream to reality -- Business opportunities -- Your bright idea -- Basic business concept -- Feasibility analysis -- Types of industry information to research -- Types of target market information to research -- Types of company information to research -- Research questions -- Organizing data sources -- Sources and use of funds -- Assumption sheet -- Your elevator pitch -- Who's on your team? -- Who are the customers? -- Psychographic description -- Target market characteristics -- Market size and trends -- Barriers to entry -- Niche market ideas -- Competitive analysis, customer perception factors -- Competitive analysis, internal operational factors -- SWOT: strengths/weaknesses/opportunities/threats -- Income statement -- Cash flow statement -- Balance sheet -- Questions to ask an accountant -- Research prospective investors -- Right documents -- Questions investors will ask, and your answers -- Research prospective lenders -- Start-up costs -- Why customers buy from you -- Average customer lifetime value (CLV) -- Your company name -- Create your identity -- Your core message -- Your website checklist -- Trade shows and industry events -- What's the hook? -- Marketing vehicles comparison chart -- Sales force -- Plan your distribution needs -- Distribution considerations -- Creating a proposal -- Sales procedures and operations -- Key management -- Your management structure -- Leadership traits -- Employee needs -- Write a job description -- Supplier comparison chart -- Determine your supply needs -- Inventory control -- Identifying your technology needs -- Comparing the cost of a cloud solution to an on-premise solution -- Your technology policies -- Your legal structure -- Discussing partnership terms -- Questions to ask potential partners -- Business licenses and permits -- Social responsibility -- Global financial considerations -- International marketing -- Sales -- Global social responsibility -- Company vision -- Priorities -- Milestones.

Overview: A practical guidebook for people interested in starting a business with comprehensive coverage of all aspects of starting, running and growing a business. This book includes everything needed to launch a successful business now-expert strategies, up-to-date trends, business planning guidance, and inspiring real-world case studies, along with worksheets and critical thinking exercises to help would-be entrepreneurs be successful.