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Marketing management /

by Kotler, Philip,
Additional authors: Keller, Kevin Lane, -- 1956- -- author. Edition statement:15, Global edition. Physical details: 714, A14, E58, G10, I36 pages : colour illustrations ; 28 cm ISBN: 9781292092621 paperback; 1292092629 paperback. Subject(s): Marketing -- Management -- Textbooks.
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Previous Global edition: ©2012.

Includes bibliographical references and index.

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