Item type | Location | Call number | Copy | Status | Date due |
---|---|---|---|---|---|
كتاب |
Dau Central Library Female
|
658.83 M N B (Browse shelf) | 1 | Available | |
كتاب |
Dau Central Library Male
|
658.83 M N B (Browse shelf) | 1 | Available |
658.827 M U Ultimate branding / | 658.827 O B Brand New : | 658.827 W D Designing brand identity : | 658.83 M N B Basic marketing research / | 658.83 إ ب بحوث التسويق : | 658.83 ث ع ب بحوث التسويق : أساليب القياس والتحليل واختبار الفروض | 658.83 ع ب بحوث التسويق = |
Includes bibliographical references and index.
Introduction and early phases of marketing research -- Introduction to marketing research -- Defining the marketing research problem and developing an approach -- Research design formulation -- Research design -- Exploratory research design : secondary data -- Exploratory research design : syndicated sources of secondary data -- Exploratory research design : qualitative research -- Descriptive research design : survey and observation -- Causal research design : experimentation -- Measurement and scaling : fundamentals and comparative scaling -- Measurement and scaling : noncomparative scaling techniques -- Questionnaire and form design -- Sampling : design and procedures -- Sampling : final and initial sample size determination -- Data collection, analysis, and reporting -- Field work : data collection -- Data preparation and analysis strategy -- Data analysis : frequency distribution, hypothesis testing, and -- Cross-tabulation -- Data analysis : hypothesis testing related to differences -- Data analysis : correlation and regression -- Report preparation and presentation -- Running case -- Comprehensive critical thinking cases -- Comprehensive cases with questionnaires and real data -- Comprehensive brief harvard business school cases.
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