Introduction: On Bill -- Why I make jewellry from time to time -- My experience of product design -- The good form -- Beauty from function and as function -- A, B, C, D ... -- The basis and aim of aesthetics in the machine age -- Continuity and change -- Good formal design -- What is industrial design -- Definition of the term 'product form' -- Function and gestalt -- Managing our environment -- What is good about the good form -- May a heater be ... a heater? -- On expensive junk -- What I know about clocks -- Are European methods of environmental design universally applicable (in art, architecture, urban planning, product design)? -- Responsibility in design and information -- Sense without sense? -- Dreams of life on the dentist's chair -- Response to the International Design Centre in Berlin -- From functionalism to function -- The function of designed objects.

Translated from German.