| Item type | Location | Call number | Copy | Status | Date due |
|---|---|---|---|---|---|
| كتاب |
Dau Central Library Female
|
658.872 S H E (Browse shelf) | 1 | In transit from Dau Central Library Male to since 2018-04-30 09:58:33 | |
| كتاب |
Dau Central Library Male
|
658.872 S H E (Browse shelf) | 1 | Available |
| 658.848072 ع أ ب بحوث التسويق والتسويق الدولي | 658.85 م م أ أخصائي البيع الناجح | 658.87 L M R Retailing management / | 658.872 S H E E-marketing / | 658.88 ز ر إ إدارة مخاطر الائتمان | 658.9 ع ع إ إدارة المنشآت المتخصصة : (البنوك - منشآت التأمين - البورصات) | 658.91615 ع ع إ الإدارة المتميزة للأعمال الصيدلية : تميز بلا حدود |
Includes bibliographical references (pages 462-469) and index.
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Global e-marketing 3.0 -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- Product : the online offer -- Price : the online value -- The internet for distribution -- E-marketing communication : owned media -- E-marketing communication : paid media -- E-marketing communication : earned media -- Customer relationship management.
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