| 000 -LEADER |
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| fixed length control field |
03703cam a22005654a 4500 |
| 001 - CN |
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| control field |
ocn782128081 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20201022150107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
120329s2013 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012012653 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBB1D1042 |
| Source |
bnb |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB214455 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
015968981 |
| Source |
Uk |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016030073 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780078028908 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0078028906 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071326230 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071326235 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000048999298 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000050198434 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
AU@ |
| System control number |
000051652614 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
NZ1 |
| System control number |
14888087 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
015968981 |
| 029 1# - (OCLC) |
|---|
| OCLC library identifier |
UNITY |
| System control number |
126586039 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)782128081 |
| Canceled/invalid control number |
(OCoLC)761378797 |
| -- |
(OCoLC)957387741 |
| -- |
(OCoLC)964551422 |
| -- |
(OCoLC)982688847 |
| -- |
(OCoLC)990657787 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
YDX |
| -- |
YDXCP |
| -- |
OCLCO |
| -- |
UKMGB |
| -- |
IG# |
| -- |
CDX |
| -- |
OCLCF |
| -- |
OCLCO |
| -- |
I8M |
| -- |
OCLCQ |
| -- |
U3W |
| -- |
OCLCQ |
| -- |
QCL |
| -- |
EIS |
| -- |
PHCSB |
| -- |
DHA |
| -- |
OCLCQ |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
MERA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.135 |
| Item number |
.C72 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.802 |
| Item number |
C D S |
| Edition number |
23 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Edition number |
658.802 C D S |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cravens, David W. |
| 9 (RLIN) |
31354 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
David W. Cravens, Nigel F. Piercy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
�2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 653 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Imperatives for Market-Driven Strategy -- Markets And Competitive Space -- Strategic Market Segmentation -- Strategic Customer Relationship Management -- Capabilities For Learning About Customers and Markets -- Market Targeting and Strategic Positioning -- Strategic Relationships -- Innovation and New Product Strategy -- Strategic Brand Management -- Value Chain Strategy -- Pricing Strategy -- Promotion, Advertising and Sales Promotion Strategies -- Sales Force, Internet and Direct Marketing Strategies -- Designing Market-Driven Organizations -- Marketing Strategy Implementation and Control. |
| 520 8# - SUMMARY, ETC. |
|---|
| Summary, etc |
The tenth edition of Strategic Marketing by Cravens/Piercy ia a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The book is designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation. Part I provides an overview of market-driven strategy and business and marketing strategies. Part II considers markets, segments, customer relationships, and market sensing and learning processes. Part III provides the foundation for designing market-driven strategies. Part IV considers market-driven program development. Finally, Part V examines organization design and implementing and managing market-driven strategies. Decision process guidlines and applications are provided throughout the book to assist the reader in applying the analysis and strategy development approaches discussed in the text. The length and design of the book offer flexibility in the use of the text material and cases. Strategic Marketing examines the underlying logic and processes for designing and implementing market-driven strategies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| 9 (RLIN) |
31386 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
31387 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| 9 (RLIN) |
31388 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making. |
| Source of heading or term |
fast |
| 9 (RLIN) |
31389 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| Source of heading or term |
fast |
| 9 (RLIN) |
31390 |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Case studies. |
| Source of term |
fast |
| 9 (RLIN) |
12294 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel. |
| 9 (RLIN) |
31391 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents |
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy1408/2012012653-t.html |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
http://catdir.loc.gov/catdir/enhancements/fy1215/2012012653-d.html |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
كتاب |