| 000 -LEADER |
|---|
| fixed length control field |
01000pam a2200325 i 4500 |
| 001 - CN |
|---|
| control field |
019705070 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UkOxU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20180103132448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131031s2014 enka 001 0 eng d |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB3A6589 |
| Source |
bnb |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781780671192 (pbk.) : |
| Terms of availability |
£22.50 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(Uk)016548201 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(StEdALDL)1/3128892 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
StDuBDS |
| Language of cataloging |
eng |
| Transcribing agency |
StDuBDS |
| Modifying agency |
Uk |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 264 #1 - |
|---|
| -- |
London : |
| -- |
Laurence King Publishing, |
| -- |
2014. |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 336 ## - |
|---|
| -- |
still image |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
rdacarrier |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sorrentino, Miriam, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creative advertising : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
Miriam Sorrentino. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
240 pages : |
| Other physical details |
illustrations (colour) ; |
| Dimensions |
26 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Formerly CIP. |
| Institution to which field applies |
Uk |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Creativity in advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |