| 000 -LEADER | |
|---|---|
| fixed length control field | 03889cam a2200361 i 4500 |
| 001 - CN | |
| control field | 18148348 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180103132447.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140512s2015 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2014012636 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118715765 (paperback : acid-free paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z246 |
| Item number | .C217 2015 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 686.2/2 |
| Edition number | 23 |
| 264 #1 - | |
| -- | Hoboken, New Jersey : |
| -- | John Wiley & Sons, Inc., |
| -- | [2015] |
| 336 ## - | |
| -- | text |
| -- | rdacontent |
| 337 ## - | |
| -- | unmediated |
| -- | rdamedia |
| 338 ## - | |
| -- | volume |
| -- | rdacarrier |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
| 520 ## - SUMMARY, ETC. | |
| -- | Provided by publisher. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Carter, Rob, |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Typographic design : |
| Remainder of title | form and communication / |
| Statement of responsibility, etc | Rob Carter, Ben Day, Philip B. Meggs, Sandra Maxa, Mark Sanders. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 341 pages : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 28 cm |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Precise visual communication requires first-rate typography skills. Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals.Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery"-- |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Provides a comprehensive overview of every aspect of designing with type"-- |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 332-333) and index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: Foreword Rob Carter Introduction Acknowledgments Chapter 1 The Evolution of Typography Chapter 2 The Anatomy of Typography Chapter 3 Legibility Chapter 4 The Typographic Grid Chapter 5 Syntax and Communication Chapter 6 The Typographic Message Chapter 7 Typography and Media Chapter 8 Typography and Screen Chapter 9 Typography in Time and Motion Chapter 10 Case Studies in Typographic Design Chapter 11 Typographic Design Education Chapter 12 Typographic Design Process Chapter 13 Typographic Specimens A Chronology of Typeface Designs Glossary Bibliography Picture Credits. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic design (Typography) |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DESIGN / Graphic Arts / General. |
| Source of heading or term | bisacsh |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Day, Ben, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Meggs, Philip B., |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maxa, Sandra, |
| Relator term | author. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sanders, Mark |
| Fuller form of name | (Mark Allen), |
| Relator term | author. |
No copies available.