| 000 -LEADER |
|---|
| fixed length control field |
00807cam a2200253 i 4500 |
| 001 - CN |
|---|
| control field |
17978562 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170321152233.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
131129s2013 sz ae 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2013391951 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788415829416 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 336 ## - |
|---|
| -- |
still image |
| -- |
rdacontent |
| 336 ## - |
|---|
| -- |
text |
| -- |
rdacontent |
| 337 ## - |
|---|
| -- |
unmediated |
| -- |
rdamedia |
| 338 ## - |
|---|
| -- |
volume |
| -- |
rdacarrier |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Ultimate branding / |
| Statement of responsibility, etc |
[editor, concept and project director, josep María Minguet] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Sant Adrià de Besòs, Barcelona : |
| Name of publisher, distributor, etc |
Monsa, |
| Date of publication, distribution, etc |
D.L. 2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
191 p. : |
| Other physical details |
principalmente il. col. y n. ; |
| Dimensions |
20 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Minguet, Josep María, |