000 -LEADER |
fixed length control field |
01202cam a22003258a 4500 |
001 - CN |
control field |
17488160 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200913134513.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
121010s2014 nyu 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2012041227 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780078028946 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781259010903 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0078028949 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
.W249 2014 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.802 W O M |
Edition number |
23 |
092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
Edition number |
658.802 W O M |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Walker, Orville C. |
9 (RLIN) |
23351 |
245 10 - TITLE STATEMENT |
Title |
Marketing strategy : |
Remainder of title |
a decision-focused approach / |
Statement of responsibility, etc |
Orville C. Walker, Jr., John W. Mullins. |
250 ## - EDITION STATEMENT |
Edition statement |
8th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York, NY : |
Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
Date of publication, distribution, etc |
c2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xvi, 368 pages : |
Other physical details |
illustrations ; |
Dimensions |
26 cm |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
9 (RLIN) |
23352 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mullins, John W. |
Fuller form of name |
(John Walker) |
9 (RLIN) |
23353 |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Publisher description |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1305/2012041227-d.html |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents only |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1305/2012041227-t.html |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
http://www.loc.gov/catdir/enhancements/fy1510/2012041227-b.html |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
كتاب |