Strategic management concepts : a competitive advantage approach /
Strategic concepts management
Fred R. David.
- 14th ed.
- Boston : Pearson, c2013.
- xiv, 386 p. : col. ill. ; 28 cm.
Previously published under title: Strategic management.
Includes bibliographical references and indexes.
Overview of strategic management -- The nature of strategic management -- Mcdonald's Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin' Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.