Services marketing : concepts, strategies, & cases /
K. Douglas Hoffman, Professor of Marketing & University Distinguised Teaching Scholar, Colorado State University, John E.G. Bateson, Visiting Professor of Management, Cass Business School, City University, London.
- Fifth edition.
- xv, 458 pages : illustrations ; 26 cm
Includes bibliographical references and index.
1285429788 9781285429786 (hbk)
2015948212
Service industries--Marketing. Service industries--Marketing. Dienstleistung Marketing